OTHER VOICES: from Pridesource–a new owner and expanded mission for EncoreMichigan.com
It lasted far longer than it was supposed to.
When Pride Source Media Group and I launched EncoreMichigan.com in 2008, the website devoted exclusively to professional theater in Michigan was intended to be in use for no longer than about six months or so. Seven years later, however, the site was still up and running and attracting several thousand visitors per day – that is, until Aug. 28, when it was finally retired and replaced with a totally redesigned version with all the latest bells and whistles.